Sunday, September 14, 2014

Follicle Atelier Promo Shoot #BehindTheScenes

It's official, I have completely fallen in love with Follicle Hair Atelier.
And do not let the name fool you, 'hair' is definitely not the only thing they get their expert hands on!

Follicle recently underwent a full salon 'make-over' and expansion, while hardly skipping a beat with serving their clientele! They will be holding an official Cocktail Re-launch Party on Wednesday 1 October at 18h00 with the whole of the Waterkloof Corner Centre (where they are situated) transformed into evening markets, wine fares with wine testing, musical concerts (starts at 19h30), stores staying open until 22h00 and a whole bunch of high-profile VIP ambassadors milling about wearing Jenni Button and Arthur Kaplan for the evening!

The salon was already offering not only hair treatments, colour, cuts and styling but also a glam nail section and expert make-up service in-salon for pre-events, as well as 'on-the-move' at any function or film set. But NOW they have also partnered with the gorgeous Rococo Boutique next door which carries exquisite garments as well as the wonderful Stikki wooden accessory brand; they have added a male barber section and the Follicle 'Powder Room' which offers every beauty treatment and pamper you can think of! The salon is gorgeously roomy and oh-so-stylish, the service is impeccable and their passion for what they do is palpable.

Wow, I know I wax lyrical about them a lot, but really - it's impossible not to!

As an ambassador for their brand, I (together with hubby) had the privilege of being asked to appear in the promotional video they are creating for the re-launch event, as well as for YouTube and their website. I am sharing some of the behind the scenes moments with you in the mean time, until I can share the final edited promo video when it is completed!





Let's just talk for a moment about the incredible dress I got to wear! 
Not only is it a, wait for it... Jenni Button! (swoon), it is a one-of-a-kind 'once off' design and even without any prior fittings, it draped like a custom made glove on me! 

I was only really required for a few seconds of footage, yet I was pampered and styled like a fashion queen by both Hannes Greyling and Danielle Erasmus. The entire Follicle team were on site buzzing like bees and fussing over all the brand ambassadors ensuring the shoot ran flawlessly.




















Hubby Ferdinand was filmed having a gent's cut done by the brand new stylist Shannon, and another new addition to the team is the handsome (and I'm told very talented) Shane.

Two's A Company Productions is the fresh new production company who filmed all the material of the day and they made everything run so seamlessly and smooth. It was great to see all the high-profile ambassadors from every sphere of industry come through to support the Follicle team in this way.  Here is a little sneak-peak video of the shoot...



What a fab day of fun, I can not wait to see the final product!

Chat soon !